Different Types of Digital Marketing and How to Use Them

Digital marketing strategies are designed to grab the attention of the users and target a specific audience. It’s a way that connects you directly with your customers. Seasoned inbound marketing and digital marketing are the same virtually, but there are some minor differences.

Digital marketing is a term, which utilizes the internet and digital technologies such as desktop pc, laptops, mobile, tablets, and social media platforms to promote their products and services. When we talk about digital marketing, then how can we forget to discuss CPC (Cost Per Click) and CPM (Click Per Mile). CPC and CPM are digital marketing terms used to measure the amount of money paid per click on websites. To measure the amount of money that you earn via clicks you can use the CPC calculator.

In the last few years, digital marketing has emerged as a credible channel to help businesses generate leads, and sales queries, improve sale conversions and add to their revenue. It is not just one strategy, but a sum total of more than ten strategies that work together to deliver results. The aim is to connect target audiences with brands, engage them to address problems, and offer the brand’s product/services in the form of a solution. Businesses should look to work with a digital marketing agency to boost their revenues and profits.

Types of Digital Marketing:

• Content marketing
• Search engine marketing
• Display advertising
• Mobile marketing
• Social media marketing
• Email marketing
• Video marketing

Let’s have a look at the top seven types of digital marketing:

Content marketing is a term with a strategic approach to creating and distributing valuable and relevant content to attract the customer to drive profit. Blog posts, E-books and whitepapers, and info-graphics are the channels that can play a key role in the content marketing strategy.

Blog post:

Writing and publishing the article for a company blog help you to show your expertise and also helps to generate organic traffic for your business.  This provides you the opportunity to convert your website visitors into leads for your sales team.

E-books and whitepapers:

E-books and whitepapers help for further education of the visitors of the websites. Also helps in exchanging the content for a reader’s content information, generating leads for the company, and moving people on a buyer journey.

Info-graphics:

Info-graphics is a form of visual content that helps visitors of the websites to visualize the concept that you want to help them to learn.

SEM (search engine marketing) is a digital marketing strategy that is all about getting your website to appear at top rank of SERPs (search engine result pages) when someone searches for your brand, services, products, etc.  Search engine marketing is the most commonly used strategy to grow your business.

How SEM works?

Search engine optimization starts with the content, so place the content strategy in the first place. Search the keywords to figure out what people are searching for and trying to say on the latest updates from the likes of Google. If you are starting out, then you can try the Yoast plug-in for WordPress that helps in the optimization of your website.

Display advertising is a process of advertising about any product or service with the assistance of visuals such as pictures, and videos on the network of publisher websites like Google display network, and Facebook, etc. Display advertisements are placed in the form of text ads, images, and banners on the relevant third-party websites. Displaying ads on the websites is the best and easy way to get clicks from the user to earn money.CPM calculator is used to measuring the total cost and impressions and also allows you to calculate advertising cost, cost per 1000 (CPM). You can also try the impression calculator for this purpose.

How to use display ads?

You need to think about the creativity, impactful, memorable, and placement of your display advertisement. Choose a relevant context that defines your message and is relatable for your audience. If you are running a business at a low level and you know the market so, you can contact directly publishers for advertising on their site. You can also get the assistance of third-party websites like Google Display Network, and Facebook Audience Network.

Mobile marketing is a mobile advertising activity in which products and services are promoted through mobile phones, and tablets. Mobile marketing is based on ads that appear on the screen of mobile and tablets. Use a CPM calculator in order to measure the cost per 1000 impressions, where impressions are said to be the number of times an ad is viewed by a person.

How to use Mobile Marketing?

The priority is to make sure that your website and content of the website is mobile-friendly, so it works well and looks good on different devices. Usually, it means to keep things simple and short, by using captions on videos people can get the message without the sound on videos.

Social media marketing is a strategy that uses social media platforms to connect with the audience to your brand, increase sales, and even drive the website. Commonly used social media platforms are Twitter, Facebook, Instagram, and youtube, etc.

How social media marketing is used?

Your social channels could be part of your content marketing strategy. Decide what type of content you want to create, what’s the format, and then on which sort of channels you’re going to distribute it. In social media marketing CPC calculator is used to calculate the cost of ads that users see on search engines, Google Display Network for AdWords, and social media platforms.

An email is a direct form of marketing in which emails are used to promote the business’s product and services. It helps to make your customers aware of the latest items and offers. Email is a popular marketing strategy that forces the user to take some action. Email marketing is also a strategy to the clicks from the user on a specific link to achieve the earning goals.

How to use email marketing?

• Choose the right service for email marketing
• Install an Email-Opt–in a plug-in.
• Create the lead magnet
• Build a landing page (this step is optional but recommended too)

Video marketing is used for different purposes such as building customer reports, promoting brands, services, and products as well.

How to develop a video marketing strategy?

The first step is to allocate resources that are the most important thing for a video marketing strategy. Tell them a story to engage the people and most importantly keep it short. Then, publish your video on your website and on social media sites.

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Digital marketing is a type of marketing on the internet that is used to promote business products and services and is the fastest-growing strategy to grow business. Digital marketing is all about technology and social media platforms to achieve marketing goals.