Keyword research goes hand in hand with SEO.

While the quality and context of content matter a lot, there also comes a time when you have to decide what topics or keywords you want to rank for on SERPs.

Fortunately, there are many great processes, resources, and tools you can use for choosing the right keywords as part of your SEO efforts.

But it doesn’t matter how well you do your keyword research. There’s always a risk of you putting in so much effort on the wrong keywords.

So, how do you go about reducing this risk? Simple; choose the right keywords for your SEO, and you won’t waste an ounce of your effort.

Here’s how you can do it.

Before blindly jumping into keyword research, understand that there are three types of keywords:

1. Head keywords
2. Body keywords
3. Long-tail keywords

The length of head keywords isn’t more than two words, but the search results they return are massive. For example, just the term ‘birthday cards’ matches with more than a billion pages.

Comparatively, body keywords can go up to three words. For example, ‘father birthday cards.’ Now, this term will return just a few million results. However, long-tail keywords consist of at least four words, showing just focused results.

Of course, ranking for head keywords is way too tricky. But with long-tail keywords, you may expect a far better rank on the SERPs.

Knowing what your competitors are up to is always a smart way of staying ahead of them in the rat race to top the SERPs. Visit the websites of your competitors to discover some of the best keywords within your niche. Use one of the many competitor analysis tools to monitor traffic on a particular website and carefully the type of content they’re producing and keywords they’re using. This will help you understand their current ranking position. What next? Shape your own strategy by using those insights.

Imagine the journey that your customers take – from when they first hear about your product/service to the point where they make their very first purchase. However, most people won’t buy the first time they hear about your product/service, especially if you’re selling high-ticket items. Instead, they’ll go through various phases like increasing awareness, consideration, and then making the final decision. This is known as the buyer’s journey in marketing books, but here’s a breakdown:

1. Awareness: This is when a customer identifies their problem. Many customers in this stage might not even name their problem; they just know that there’s one. Weird? Here’s an example: an employee may experience pain in their wrist but doesn’t precisely know the issue.
2. Consideration: This is where customers can name their problem and research what they can do to get rid of it. Let’s consider our unlucky worker again: they visited their doctor and found that they’re suffering from RSI.
3. Decision: This is the last stage – a stage where the customer reviews a long list of potential solutions and finally decides which one to choose. Since we’re all marketers here, we would hope that their solution is to purchase our product/service instead of our competitor’s. For example, our unfortunate office worker decides to buy an ergonomic keyboard and a gel mouse mat. But they’ll have to choose where to purchase it from and what brand they should go for.

Before writing content, think about your potential reader and where they might be in the buyer’s journey. For example, an ergonomic keyboard manufacturer may think about writing a blog post on RSI, targeting buyers in the awareness stage. This blog post may end with a CTA, requesting readers to subscribe to the newsletter. Now, design your newsletter in a way that provides special offers to people in the decision stage.

What does search intent tell us? The search intent answers the question, ‘why do people search’ allowing you to select keywords based on this logic. These keywords are broadly classified into the following three categories:

1. Navigational: The users want to find some other web page
2. Informational: The user wants to research a topic
3. Commercial: The user desires to make a purchase

By thinking like a customer, you’ll be able to choose the right keywords for your content marketing and SEO strategy.

For example, searches like ‘water heater broken’ are different from ‘buy an affordable water heater.’ One is an informational key phrase, and the other is commercial.

If you’re looking to be on the safe side, offer content in each of these three areas to complete your CTA. Now, your keywords will focus on different web pages or landing pages devoted to those search phrases.

For informational searches, use the phrase and write unique content about it. Blog posts are ideal for this type of search as they contain a variety of key phrases to build relevancy. If you’re able to link this content to your contact forms or product pages, you’ll see results very soon.

While focusing on transitional (commercial) intents doesn’t require much focus, they’re pretty competitive.

It would be best if you mapped every target keyword to a page on your site. Use a simple content schedule to keep your ideas organized. This will help you in two ways:

1. It will keep you organized throughout a lengthy campaign
2. It will stop you from targeting the exact same keyword on two different pages on your site

Remember that web pages rank – not websites.

Generally, you’d want to ensure that all your web pages target a different, specific keyword. For example, your product/service pages can target keywords with significant commercial intent. On the other hand, you can design your blog posts to target informational keywords, as mentioned in the previous point. But don’t target the same keyword in more than one place on your website. This will help you avoid keyword stuffing and prevent you from being penalized for it.

Hopefully, you’re now well-aware of how to take advantage of keyword research and choose the right keywords for SEO. If you use the right keywords, your customers and potential target audience won’t have difficulty finding you. But perform an SEO audit periodically just in case. It’ll help you identify if any errors are tanking your traffic and rankings.

Today, Google is the definitive search engine that gives opportunities to various businesses and individuals to conduct their business. Ranking on Google search engine results means you have visibility among your targeted audience. The first results on Google rankings receive the most clicks and, in turn, better chances to convert a lead into paying customer. Everybody wishes to rank on the first page of Google, but there is no magic wand to bring your website to that level without effort.

It is also very challenging due to the ever-changing nature of Google algorithms. The truth is you have to dedicate time, creativity, persistence, and resources to gain the #1 ranking. With a bit of strategy and time, you can bring your site to SERP ranking. Here are some tried and tested ways to integrate into your strategy and improve your ranking. These include:

High-quality content is the central aspect of Google ranking factors. The primary purpose of searching on Google is to find relevant information regarding a problem. If you have high quality and relevant content present on your website, then search engine considers it worthy of ranking higher. There is no alternative for high-quality content as it acts as the most critical driver for ranking. Quality content created specifically for users results in an increase in site traffic, relevancy, and authority. All these factors combine to form a quality piece of content that increases Google rankings.

Quality backlinks serve as another essential page-ranking factor in terms of technical SEO. Backlinks are the links from authority sites that endorse your content as relevant and valuable for readers. Earlier, marketers used to churn out several backlinks with or without relevancy and gained rankings. Since the release of new upgrades, Google algorithms consider having the quality of backlinks preferred over quantity.

Always put your best effort into finding backlinks relevant to your business or content to attract a targeted audience. In short, incoming links from authority sites bring you traffic and improve search rankings.

Users today need less time to spend in finding their relevant information or solution. It is where page loading speed comes into play. A higher loading time does not provide a suitable user experience and risks increasing bounce rate. If a page loading time is higher than expected, a user considers it better to leave the page. For the best experience, a page should load within 3 seconds.

When improving other factors of your website, optimize page speed for desktop and mobile to increase traffic. Speedy page loading results in a better user experience, and they remain on your site for a more extended period. Ensure the best page speed for a higher SERP ranking.

The topmost ranking factors include website visits, page load time, the number of visited pages per session, and bounce rate. All these factors depend on one single element, and that is user experience. Your website must offer the best user experience for the time they spend, or else they leave within seconds. If your website has easy navigation and offers valuable information, then a user stays for long. The longer a visitor stays on a page means they have received a better experience. Improved user experience means more traffic that ultimately enhances Google rankings.

Using less popular keywords is also a method to gain higher traffic and improve rankings. If most of your competitors target a keyword that holds a higher competition, you can easily target its alternatives. Also, add related keyword modifiers to the page title with phrases like best, complete, quality, etc. These modifiers make your keyword phrase long tail and give you better chances of visibility.

Competitor analysis is an activity that holds a unique position in the marketing mix, and digital marketing is no different. Regular competitor analysis gives you a better view of their potential strategy and their position. Additionally, you gain insight into their link-building strategy and authority sites they target.

With the information at hand, you can follow the same strategy or modify it according to your specifications. Your site rankings can benefit from these analytics by gaining quality links and enhancing user-specific content.

Visual representation always gains better attention from readers than text. Add graphical images and videos in your content and use alt-tags. It allows search engines to locate the page, which is crucial for those who prefer image-based information for a quick review.

Besides, having quality links on your website boosts ranking, but having a 404 broken link error brings them down. Identify and fix broken links to keep the readers enticed without hurting their experience.

Your on-page factors like design, site aesthetics, mobile compatibility, color schemes all play a part in boosting site rankings. Update all the on-page factors regularly to keep your site among top rankings. You can use plugins available in popular CMS to improve your on-page elements.

In the world of SEO, higher rankings top everything else. SEO is all about bringing your site among top rankings and increase traffic. Relevancy, quality, and time management are the key points that play a vital role in site rankings. Consider the above points by one of the best SEO agencies in Houston as the element to improve and gain better rankings.

SEO is an integral part of the business in 2020. Digital platforms are radically changing, and it is upon you to optimize your business SEO strategies if you want to expand your online presence. The tech gadgets used by the people in the world range from smartphones to super-fast laptops. Moreover, your SEO techniques help you to rank websites in Google, which directly will yield you quality leads and conversions.

Around 90% of the owners lose business because of one small mistake – webpage load time. If the issue is not fixed, the loss will be colossal overtime. However, you offer incredible solutions on your webpage if the users leave because your load time if high – you are in big trouble, Mister. It is now the right time to analyze the website indexing problems in Google and build strategies to strengthen SEO for your website.

There is a saying that speed thrills but kills. In the case here, speed thrills and wins profitable business for you. Yes, the speed of your website has a lot of effect on the sales of your business. A few business owners are aware of this little secret and have shaped their business with quality SEO techniques.

The speed of the website will directly be affected in regards to the type of internet connection you use. If you have to use dial-up, no matter the optimization, the website will lead very slowly. However, if you use DSL, the speed will be better than the dial-up, and the website will load faster. Therefore it is advisable for you to have an internet connection that is fast enough to open websites.

Business owners bridge the biggest gaps in the website optimization but fail the address the small gaps in the server and hosting. The web hosting company and the server you choose can have a significant effect on the page load speed. If there aren’t enough resources in the server, the speed of your website will dip severely. Additionally, if you are using shared hosting for economic reasons, it will affect the page load time as well.

The size and type of files you have on the webpage will affect your page load time. Larger files and different file types will increase the load time of the webpage. Though your internet connectivity is faster, it is necessary to optimize the webpage regularly and keep up the pace of load time. You can also optimize the image formats and sizes to keep the files as small as possible.

Plugins add known to add functionalities to your website. However, stuffing more plugins to add innovative functionalities will collapse your website and will slow down the loading speed. Well-coded plugins are suggested for usage in webpages. It increases the chances of loading multiple files in a short span, thus increasing the speed and reducing the page load time.

Choosing a bad browser is the one common mistake users make nowadays. Old browsers do not support new webpages and end up struggling to load certain assets and codes. It is necessary to check if you are using an updated browser. Nowadays, there are many powerful browsers in the market that support innovative features and load any number of websites simultaneously. Choose the best from those and fasten the page load time.

Bad coding is a fundamental issue that has to be sorted out during development. It impacts the page load time primarily and turns off the users when looking out for valuable information. Moreover, lousy coding will have to affect the SEO ranking and page performance badly. It is advisable to start writing quality codes from the initial stage of website development, so don’t end up in the wrong place.

Hotlinking is one of the most common practices that is followed in a webpage to source page content to other pages. The performance and the site speed will be affected if there are many hotlinks on the page. It is advisable to add only necessary links that will add value to your site and improve website ranking on Google.

Website indexing problems in Google is increasing drastically. Business owners are not aware of the negative impact it will receive during the ranking of their website on Google. It is now the right time for you to review your website, do some audits, and optimize your website according to your necessity and boost the ranking of your website on Google.

If your site has speed issues and takes more than 3 seconds to load, Get in touch with Soft Suave. We have SEO experts with 12+ years of experience to enhance your website and optimize it according to Google guidelines, which directly will boost your website ranking.

Search Engine tool Main Part Of Internet Many Search Engine But Google is On Top. The search engine is a product framework that is intended to scan for data on the World Wide Web. its work is Different. People Find Things with Keywords and Search Engine Provide Result.

The query items are for the most part exhibited in a line of results frequently alluded to as web crawler comes about pages (SERPs). The data might be a blend of site pages, pictures, and different kinds of files. These websites help to your site visibility on top search engines.

How can you submit your blog to search engines?

You can submit your blog/site to search engines in two ways:

• Signing up for their webmaster account
• Submit your Blog URL directly

Google uses different blog services to crawl and index new content to its database. For india Google.in BlogSearch , for uk Google.uk BlogSearch etc.

To make sure that your content is quickly crawled and indexed by all google blog services so that it appears in search results of every region of world, please ping your website to below websites.

Here are 15+ free search engine submission sites list or free search engine submission list to ping your website to search engines.